21 Top Etsy Shop Ideas For 2022 (Sells like hot cakes!)

If you’re new to etsy and also a crafter, these are the perfect shops for your first order.

The “top selling items on etsy 2020” is a blog post that lists 21 of the most popular Etsy shops. The article also includes information about how these shops are doing and what they sell.

Profitable Etsy Shop Concepts

Are you looking for the best Etsy store ideas or Etsy business ideas? Those that have been demonstrated to be lucrative in the past.

This post is great for you if you’re seeking for a method to generate money online.

We’ll go over some of the greatest things to sell on Etsy, as well as how to market them.

By the conclusion of this post, you should have a better understanding of what it takes to establish an Etsy company.

So let’s get this party started! Here are a few of our favorite Etsy goods that may be simply sold.

Please read our most recent blog article on the greatest products to sell on Etsy if you haven’t already. But because this is the most recent version, you’re safe.

Please be aware that this article may contain affiliate links. Please read the following disclosure policy.


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What to offer on Etsy in 2022: Top 21 Etsy store ideas

1. Journals and planners

This is one of Etsy’s most popular categories, and it’s easy to understand why.

You also don’t have to be an experienced planner genius to develop and design a variety of planners and diaries.

Because the planner niche is so vast and there are so many options to personalize planners, it’s a good place to start.

Not only can you use paper, but you can also use a number of other materials. Consider utilizing leather, metal sheets, or other materials for your planner covers and pages.

I advocate making themed planners that are tailored to certain niches for the greatest outcomes with planners.

If you want to sell planners on Etsy, look into the following popular planner categories:

You may specialize down planners in addition to creating. Day planners, time management planners, goal planners, pregnancy planners, diet planners, home décor planners, bullet journals, weekly food planners, and so on are just a few examples.

Etsy’s best planner and journal shop:

PlannerKate1 – They are the top Etsy sellers in the United States, with more than 1.2 million sales since their launch. PlannerKate1 is a planner and sticker enthusiast. You may learn more about them by clicking here.

2. adornment


Because of its large community and need for unique, personalized items, Etsy is one of the finest sites to sell handmade or antique jewelry.

You may narrow down your store’s focus by developing certain sorts of jewelry, such as:

  • necklaces
  • earrings
  • bracelets
  • anklets

If you want to sell necklaces, for example, why not make them themed with mermaids, unicorns, or glitter?

When your items are distinctive and imaginative, it’s easy to stand apart.

Check out the following Etsy shops:

CaitlynMinimalist – They sell a variety of jewelry (handmade and personalized jewelry) and have sold over 50,000 pieces in the previous 30 days. You may find them here.

Related: 10+ profitable items to sell on Etsy (Beginners Guide)

3. Invitations to Weddings

It may surprise you, but Etsy is one of the most popular locations to buy and sell wedding invites.

Why not make your own wedding invitations or assist other brides in designing their ideal invite?

It’s a simple way to earn some extra cash, and it may grow in popularity if you focus on certain niches like vacation weddings, vintage-themed weddings, and eco-friendly weddings, for example.

Top wedding-related Etsy shop:

ModParty – They specialize in Bridesmaid Gifts, Wedding Favors, and Decorations, with over 978,028 transactions to date. You may read about it here.

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4. Customized Gifts

Personalised gifts are quite popular right now, and there are several niches to target when developing items in this area.

You may make items in a number of methods, such as personalizing mugs with names or initials, making wooden Christmas signs, or stamping names and dates on keychains.

There are so many goods you can customise with clients’ names and dates that finding a good niche to target should be simple.

5. Decoration for the wedding

Selling wedding décor is one of the finest ways to earn money on Etsy. If you’re a beginner, I suggest making wedding decorations with a retro theme.

Customers will find it simpler to purchase from you rather than another business with a more general notion since there are so many possibilities accessible in this area.

If you’re wanting to sell wedding décor on Etsy, these are the most popular categories:

  • Topper for Wedding Cake
  • Succulent Planters Made by Hand
  • Crafts Inspired by the Eiffel Tower
  • Hair Accessories for Brides

Top wedding-related Etsy shop:

ModParty – They specialize in Bridesmaid Gifts, Wedding Favors, and Decorations, with over 978,028 transactions to date. You may read about it here.

Related: How to Get FREE Christmas Gifts in 6 Easy Steps

6. Hair accessories for children and babies

Hair accessories for infants and newborns are another popular category on Etsy.

Bows, clips, and scrunchies may all be found in this category, as well as barrettes and headbands.

Hair accessories are usually a favorite with the kids since they come in such a broad selection of patterns and styles that you’ll be able to locate a target market for them.

The finest Etsy stores and companies for apparel are:

7. Cases and boxes for jewelry

Jewellery boxes and cases aren’t merely for storing jewelry. Other objects such as stationery, pens, and painting materials may be stored in them.

Because your things may be based on a theme and have unlimited customizations, this is one of the finest methods to earn on Etsy.

If you want to sell these goods on Etsy, I suggest making themed jewelry boxes for the greatest results. For instance, mermaid or cupcake jewelry boxes, and so forth.

Top jewelry-related Etsy businesses include:

CaitlynMinimalist – They sell a variety of jewelry (handmade and personalized jewelry) and have sold over 50,000 pieces in the previous 30 days. You may find them here.


Knitted items and craft supplies are number eight on the list.

Knitted products and crochet materials are popular purchases.

Handmade accessories such as hats, scarves, and beanies should be simple to sell on Etsy as long as they are distinctive and different from what is presently available for sale.

The following are some of the best-selling stickers in this category:

9. Kitchen Equipment

Kitchen supplies are a popular niche to pursue on Etsy.

Candle holders, salt and pepper shakers, bread boxes, and other unusual products that are not available in big department shops might be tough to come across.

The ideal method to sell these things in your business is to create themed collections or designs, such as:

  • Hedgehogs and foxes are among the products with a woodland motif.
  • Mermaids and shells are examples of beach and nautical themed goods.
  • Halloween goods with a black cat or a cat loving motif

Candles and candle holders are number ten.

If you want to sell candle holders and candles on Etsy, you may earn a lot of money.

Customers like purchasing handcrafted candle holders because they have unique patterns that they won’t find anyplace else.

They also like purchasing soy or beeswax candles from local businesses that customize the smells for their consumers.

For the greatest results, I suggest focusing on certain niches, such as:

  • Candles with a pumpkin aroma and candle holders for Halloween
  • Candle holders with a retro or vintage theme
  • Candle holders with a woodland or natural motif, since this is a trendy subject right now.

Related: How to Make Money Selling Candles in 2021 | The Ultimate Guide to Making Money Selling Candles From Home

11. Cushions and Pillows

Small Etsy stores are popular because the goods are often homemade and handmade.

Customers like purchasing decorative pillows and cushions because they are available in such a wide range of styles and patterns that it is simpler for them to find something different than what is available in other stores.

Pillows and cushions are one of the finest methods to sell products on Etsy since they are simple to produce and sell if you want to supplement your income.

Top home décor companies include:

The following are some of the best-selling stickers in this category:

Greeting cards No. 12

Another popular Etsy category is greeting cards.

Customers like purchasing greeting cards because they may be personalized with their favorite picture or photo and are based on a subject.

Selling greeting cards is one of the finest areas to target if you want to earn some additional money since your things may be based on a theme and have limitless personalization choices.

Greeting cards are extremely simple to advertise since most buyers will do their own research before to purchasing, so all you have to worry about is developing some fantastic designs that they will want to buy.

13. Organic Cosmetics and Makeup

It’s simple to understand why this is such a popular specialty on Etsy.

Organic makeup is popular among customers since it is manufactured with unique components like coconut oil, cacao butter, and other natural substances that have previously been utilized to create better body care products.

14. Items of stationery


Many clients are purchasing new stationery to meet their demands.

Etsy has everything from notebooks, diaries, pens and pencils to beautiful planner stickers and more.

Customers will constantly be on the lookout for new items that meet their requirements, making this a simple niche to sell in.

Etsy’s best stationery shops include:

15. Purses and tote bags

Customers adore purchasing unusual designs that aren’t commonly accessible in large department shops, thus this is another popular specialty on Etsy.

Custom tote bags and handbags with any kind of design or artwork may be sold.

16. Bathing Items

Customers adore purchasing handcrafted items produced with bespoke ingredients, which is why homemade bath bombs, soap bars, and other bath time essentials are in high demand.

My best advice for selling on Etsy is to create themed collections or designs based on your product type, since this will help you stand out from the crowd.

Shops and businesses selling bath items on Etsy that are worth checking out include:

Coloring Pages No. 17

Create your own customised coloring sheets as another great option for a digital download printable.

To get the greatest results, I recommend creating your own drawings in Illustrator or Photoshop.

18. Baking ingredients

Customers adore purchasing custom cookie cutters and cupcake toppers that have been produced with attractive, original artwork on Etsy, so there’s a great demand for baking items.

Engraved Wood Products (19.)

Because there is such a high demand for customized engraved wood goods, this is a terrific market to offer online.

Customers will constantly be seeking for new methods to make their things more personal and distinctive, so this is a terrific niche to tap into.

Related: How to Make Money Woodworking + Best Woodworking Projects for Sale

20. Party favors

Customers will always be throwing parties and gatherings, so selling party supplies like customized banners, colorful cups, and charming themed napkin rings is a terrific niche to tap into.

Fonts and graphics (number 21)

Unique and bespoke fonts and graphics are in high demand on Etsy, so if you have any design abilities, this will be an easy niche to sell in.

Customers will always be seeking for something different from what other stores have to offer, therefore it’s critical that you come up with your own distinctive designs to stay ahead of the pack.

Consider these other Etsy store ideas: What to Sell on Etsy?

  • Stand for your phone
  • Accessory for phones
  • Dog bowl
  • Dog toys
  • Items relating to pets
  • Gifts for housewarming
  • Accessory for the bathroom
  • Products for the Beauty Industry
  • Clocks
  • Plants that have been created artificially
  • Books
  • Music
  • Art made of glass
  • Art
  • Illustration
  • Crafts for the garden

Getting Started on Etsy – Frequently Asked Questions

What exactly is Etsy?

Etsy is a worldwide online marketplace where individuals can create, sell, buy, and collect one-of-a-kind things.

The goal is to keep the personal touch alive while also encouraging individuals to be more creative.

Etsy has almost 2.5 million sellers at the end of 2019 and a total sales volume of $4.97 billion, which may surprise you.

But that’s just when it comes to selling on Etsy.

It’s worth mentioning that Etsy now has over 60.27 million consumers, with more than 40% of Etsy shoppers purchasing several items in 2018.

Is it worthwhile to sell Etsy?

I believe the aforementioned figures demonstrate that it is worthwhile to sell on Etsy.

However, I would prefer Etsy above mainstream goods for folks who wish to offer handcrafted or personalized stuff.

Some of the motivations to start selling on Etsy include:

  • Setting up a store is simple.
  • You have a ready market to sell to.
  • The cost of listing the items is low.
  • Allows you to try out things for free.

We’ll go through the benefits and drawbacks of selling on Etsy in further detail, so keep reading to find out why (or why not) it’s worthwhile to sell on Etsy.

I’m not a crafts person; can I still open an Etsy store or start a business?

It’s perfectly OK if you don’t have any crafting talents or can’t create lovely items. On Etsy, there are a lot of individuals who resale items, and even more that offer craft materials rather than completed products.

So don’t be concerned. Simply discover something you like and sell it on Etsy.

What should you sell on Etsy if you don’t know what to offer?

Here are some considerations to consider while deciding what to sell on Etsy:

  • What are the greatest items to sell quickly on Etsy?
  • Is it possible for you to get the merchandise quickly?
  • Are you knowledgeable about the product? [Some products, such as clothes and jewelry, need you to be aware of their authenticity and quality.]
  • How much time and money do you spend on a project while you’re working on it?
  • How much did it cost you to make the product?
  • How much does delivery cost you?
  • What is the cost of using Etsy?
  • Do you have any more advertising costs or wages to report?
  • How much money do you have set aside to start an Etsy shop? etc.

You’ll know precisely what to sell on Etsy after you’ve answered these questions.

What is the cost of launching an Etsy store and business?

The cost of starting an Etsy shop will vary depending on what you want to offer, sourcing expenses, shipping fees, and listing fees, among other factors.

The Etsy fees will be discussed later in the text. However, I propose that you read this post about selling on Etsy, which will provide you with a plethora of options.

How can you get started selling on Etsy and start making money?

Is selling on Etsy simple? Is it possible for me to just start selling on Etsy? – So many inquiries.

To begin with, selling on Etsy is an easy process. The following is a summary of the procedure.

Step 1: Sign up for an Etsy account or log in if you already have one.

Step 2: Go to Etsy and click Sell. 

Step 3 – Go to your Etsy store and click Open.

Step 4 – Choose your shop’s language, nation, and currency, then save and proceed.

Step 5 – Select a name for your store, then click Save and Continue.

Step 6: Decide on the language, country, currency, and time commitment for your shop:

  • Shop Language – This is going to be the shop’s default language. Once you’ve started a store on Etsy, you may enroll in additional languages if you wish to translate into another language.
  • Country – This is where your store will be situated.
  • Shop Currency — This is the shop’s default currency.
  • Time Commitment — You must decide if selling on Etsy is a part-time or full-time career for you. This is just informative and has no bearing on anything.

Step 7 – Begin listing items for sale on Etsy.

Step 8: Decide how you’d want to be compensated for sales. You may utilize Etsy payments if you live in one of the countries on the list.

Step 9: Create a charging system for your Etsy store. This may be done using a debit or credit card.

  • You may notice an authorization charge to validate the card you placed on file, just as you would in any other scenario, and after it is confirmed, the charge is removed from the statement.

Step 10 – Once you’ve clicked on the open store, you’re done.

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What does selling on Etsy cost? : An overview of Etsy costs

Before you start selling on Etsy or even look into the best products to sell on Etsy, you should be aware of the fees connected with doing so.

The fees are removed automatically from any sales you make on Etsy.

Let’s talk about how much it costs to sell on Etsy and how much you’ll have to pay in fees.

Fee for listing:

You will be charged $0.20 per listing on Etsy for listing everything. So, if you list 100 things, the platform will cost you $200 simply to list them.

When an item is advertised, a fee is charged to your payment account.

You should be aware that this charge must be paid whether or not you make a sale and that it will expire in four months.

If your item does not sell within four months, you will be charged $0.20 each month to have it posted.

Renewal of Vehicles

If an item does not sell, it is renewed, as previously stated. That implies you’ll have to pay $0.20 each listing once again.

Fee for multiple quantities

You must pay a multi–quantity charge for each extra unit if you sell numerous quantities of a listing.

You’ve already paid $0.20 for the initial listing, but you’ll have to pay again for each extra unit you sell for this item.

Fees for shipping labels

When ordering Etsy Mailing Labels, the amount of the shipping label price is determined by your choices.

Only merchants in specified countries may use Etsy Shipping Labels.

However, what exactly are shipping labels?

Basically, you can pay postage on Etsy using mailing labels.

All you have to do now is print the label and stick it on the packed object. It will contain all of the relevant information, such as the buyer’s address.

Not only will it save you a lot of time at the post office, but it will also save you money on postage.

Fees for transactions

The transaction charge is 5% of the total item cost (including shipping and gift wrap) in the currency you choose for your listing.

Aside from that, there are transaction costs for shipping.

This is distinct from shipping label fees, and it is determined at 5% of the item’s advertised shipping cost.


The VAT rates may differ depending on where you stay. VAT is a tax that is applied on

  • Fee for processing
  • Services provided by the seller

Other costs associated with selling on Etsy

  • If you utilize pattern, you will be charged a fee.
  • Payment processing cost on Etsy (imposed on sellers that yse Etsy payment services)
  • Fees for advertising

What more do I need to know about Etsy business ideas and how to sell on Etsy?

There are a lot of them, and I suggest that you start with this post on Etsy selling FAQs.

Conclusion: Etsy store concepts

This blog article is for you if you’re considering about creating your own Etsy store but aren’t sure what to sell or how to get started.

We looked through Etsy’s top 21 most popular things and came up with a list of diverse products that are simple to sell and sell well.

With so many alternatives available, finding something that meets your artistic interests and budget should be simpler than ever!

We’d love to hear from readers who have successfully traded online—we’re constantly searching for ways to enhance our material based on what our consumers want! Good luck with your web company!

For the year 2021, here are 21 of the best Etsy shop ideas.


Thank you for dropping by, buttercup. Our names are Chhavi and Amit.

We’re a couple who abandoned our high-paying careers as lawyers and engineers to pursue our dreams of making money online. We’ve been featured on Forbes, Business Insider, Readers Digest, CEO Blog Nation, Starter Story, Yahoo! Finance, MSN, BankRate, and many other publications as full-time bloggers, YouTubers, work-at-home experts, and Online Business Coaches.

Here’s where you may say hello.

The “what to sell on etsy 2020” is a list of the top 21 Etsy shop ideas for 2022. The article includes what type of items each business sells and how much they make.

Frequently Asked Questions

How do I increase sales on Etsy 2021?

A: Etsy has a wide range of merchandise that is easily customizable. You can change names, colors, sizes and designs. This allows you to make your own unique, customized products for sale on Etsy with the help of their customization tool!

What sells for a lot of money on Etsy?

A: Pets.

What homemade item sells the most?

A: The most popular items that can be sold are homemade baked goods and craft projects.

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